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CASE STUDY -
PLASMA CUTTING EQUIPMENT MANUFACTURER

I worked with a plasma cutting equipment manufacturer to develop an email marketing campaign for one of their products.

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  • $420,183 in closed/won deals after just one month

  • Email 1 - 62.5% open rate, 50% CTR

  • Email 2 - 40% open rate, 20% CTR

  • Email 3 - 25% open rate, 0% CTR

The goal of this project was to get leads to re-engage and order a specific product from the company's lineup. I talked to the sales team to determine why people would buy that product, specifically, over another one of their offerings. With this information, I crafted a sequence of three emails that spoke to the customers' pain points. The result was almost a half a million dollars in closed/won deals in just one month.

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