CASE STUDY - CORRUGATED BOX MANUFACTURER

In this case, I worked with a corrugated box manufacturer to develop a keyword strategy and write new content for the site. The result was as follows:

175% increase in top 5 ranking keywords
116% increase in top 10 ranking keywords
50% increase in organic traffic
159% increase in SERP impressions
221% increase in SERP clicks

The main goal of this project is to increase qualified leads from the website. To do this, I choose relevant keywords and work them into web content. Over time, the website starts ranking for these keywords on the SERP, which results in high-intent traffic.

Since the program began, I increased top 5 keywords by 175% and top 10 keywords by 116%.

When top 5 and top 10 keywords increase, that also results in an increase in organic traffic. Since the program began, I increased organic traffic by 50%.

Note: there was an issue with the Google Analytics tracking code in July 2023, resulting in no data for that month.

An increase in ranking keywords also results in more impressions on the SERP. Since the program began, impressions have increased by 159%.

Increasing impressions also means an increase in clicks. Since the program began, clicks increased by 221%.