CASE STUDY - LIQUID BLENDING COMPANY

For this program, I was tasked with creating a keyword strategy to increase qualified leads from the website. I implemented relevant keywords into web content, which resulted in the following:

4,700% increase in top 5 ranking keywords
3,371% increase in top 10 ranking keywords
1,734% increase in organic traffic
1,386% increase in SERP impressions
1,519% increase in SERP clicks

The main goal of this project is to increase qualified leads from the website. To do this, I choose relevant keywords and work them into web content. Over time, the website starts ranking for these keywords on the SERP, which results in high-intent traffic.

We want to get the site ranking for as many top 5 and top 10 keywords as possible. Since the program's start, I've increased top 5 keywords by 4,700% and top 10 keywords by 3,371%.

As the site starts ranking for more keywords, organic traffic rises. Since the program's start, I've increased organic traffic by 1,734%. Note: the jump from month one to month two is fairly large, which leads me to believe there may have been a glitch. Looking at month 2 to month 23, the increase is 205%.

When the site ranks for more keywords, it's also seen more times across search engines. Since the program started, impressions increased by 1,386%.

When the site is seen more often on search engines, it also results in more clicks to the website. Since the program started, clicks increased by 1,519%.