CASE STUDY - TOOLING MANUFACTURER

For this program, I was tasked with creating a keyword strategy to increase qualified leads from the website. I implemented relevant keywords into web content, which resulted in the following:

1,108% increase in top 5 ranking keywords
1,386% increase in top 10 ranking keywords
205% increase in organic traffic
3,853% increase in SERP impressions
305% increase in SERP clicks

The main goal of this project is to increase qualified leads from the website. To do this, I choose relevant keywords and work them into web content. Over time, the website starts ranking for these keywords on the SERP, which results in high-intent traffic.

We want to get the site ranking for as many top 5 and top 10 keywords as possible. Since the program's start, I've increased top 5 keywords by 1,108% and top 10 keywords by 1,386%.

As the site starts ranking for more keywords, organic traffic rises. Since the program's start, I've increased organic traffic by 205%.

When the site ranks for more keywords, it's also seen more times across search engines. Since the program started, impressions increased by 3,853%.

When the site is seen more often on search engines, it also results in more clicks to the website. Since the program started, clicks increased by 305%.